Logo - History

A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market. Logo - Overview. A logo is a tangible form used to represent any given article. It's also describes an organisation personality. In recent times the term 'logo' has been used to describe signs, emblems, coats of a ...

Including:

• Logo - Overview
• Logo - Brand slogans
• Logo - History
• Logo - Logos today
• Logo - Logo design
• Logo - Examples
• Logo - Logos in subvertising

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The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important. The new industrial procedures allowed a much higher output than that of the former handmade products. The new products were distributed in large geographical areas, even nationwide. New competitors appeared from time to time, and the offer of products of a same kind increased notably. At that time, a significant part of the population was still illiterate. The industrial leaders became soon aware that the public would not easily d ...

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Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

Read more here: » Logo: Encyclopedia II - Logo - History

Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often. A good logo: is unique, and not subject to confusion with other logos among customers is functional and can be used in many different contexts while retaining its inte ...

See also:

Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

Read more here: » Logo: Encyclopedia II - Logo - Logo design

The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika. Another example is the AdBusters' corporate flag, a U.S. flag with the white stars replaced with major corporate logos. Virtually all distinctive design elements related to brands ...

See also:

Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

Read more here: » Logo: Encyclopedia II - Logo - Logos in subvertising

The following table shows the names of six well-known companies in the same typeface in all cases. In these examples, recognizing the companies entails reading the name. In the next table, the name of these companies is shown in their specific design, their logotype. Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. For example, a box of Kellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due ...

See also:

Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

Read more here: » Logo: Encyclopedia II - Logo - Examples

Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it uni ...

See also:

Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

Read more here: » Logo: Encyclopedia II - Logo - Logos today

Sometimes a slogan is included in the logotype. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. The main purpose of it is to support the identity of the brand together with the logotype. The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to ...

See also:

Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

Read more here: » Logo: Encyclopedia II - Logo - Brand slogans

A logo is a tangible form used to represent any given article. It's also describes an organisation personality. In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. In this article several examples of 'true' logotypes are displayed, which may generally be contrasted with emblems, or marks which include non-textual graphics of some kind. Emblems with non-textual content ...

See also:

Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

Read more here: » Logo: Encyclopedia II - Logo - Overview