A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market. Logo - Overview. A logo is a tangible form used to represent any given article. It's also describes an organisation personality. In recent times the term 'logo' has been used to describe signs, emblems, coats of a ...

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Logo - Overview Logo - Brand slogans Logo - History Logo - Logos today Logo - Logo design Logo - Examples Logo - Logos in subvertising

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Logos - Use in ancient philosophy Logos - Use in rhetoric Logos - Use in Christianity Logos - Similar concepts

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Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often. A good logo: is unique, and not subject to confusion with other logos among customers is functional and can be used in many different contexts while retaining its inte ...

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Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

Read more here: » Logo: Encyclopedia II - Logo - Logo design

The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika. Another example is the AdBusters' corporate flag, a U.S. flag with the white stars replaced with major corporate logos. Virtually all distinctive design elements related to brands ...

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Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

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Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it uni ...

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Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

Read more here: » Logo: Encyclopedia II - Logo - Logos today

A logo is a tangible form used to represent any given article. It's also describes an organisation personality. In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. In this article several examples of 'true' logotypes are displayed, which may generally be contrasted with emblems, or marks which include non-textual graphics of some kind. Emblems with non-textual content ...

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Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

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Sometimes a slogan is included in the logotype. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. The main purpose of it is to support the identity of the brand together with the logotype. The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to ...

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Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

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The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important. The new industrial procedures allowed a much higher output than that of the former handmade products. The new products were distributed in large geographical areas, even nationwide. New competitors appeared from time to time, and the offer of products of a same kind increased notably. At that time, a significant part of the population was still illiterate. The industrial leaders became soon aware that the public would not easily d ...

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Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

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The following table shows the names of six well-known companies in the same typeface in all cases. In these examples, recognizing the companies entails reading the name. In the next table, the name of these companies is shown in their specific design, their logotype. Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. For example, a box of Kellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due ...

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Logo, Logo - Overview, Logo - Brand slogans, Logo - History, Logo - Logos today, Logo - Logo design, Logo - Examples, Logo - Logos in subvertising

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In rhetoric, logos is one of the three modes of persuasion (the other two are pathos, emotional appeal, and ethos, the qualification of the speaker). Logos refers to logical appeal, and in fact the term logic evolves from it. Logos normally implies numbers, polls, and other mathematical or scientific data. Logos has many advantages: Data is hard to manipulate, meaning that it is harder to argue against a logos argument. For the same reason, it may sway cynical listeners to the speaker's opinion. Logos enhances ethos by making the speaker look prepared ...

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Logos, Logos - Use in ancient philosophy, Logos - Use in rhetoric, Logos - Use in Christianity, Logos - Similar concepts

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In Christianity, it is often suggested that the prologue of the Gospel of John calls Jesus the Logos (usually translated as "the Word" in English bibles such as the KJV) and played a central role in establishing the doctrine of Jesus' divinity and the Trinity. (See Christology.) The opening verse reads: "In the beginning was the Logos, and the Logos was with God, and the Logos was God". Some scholars of the Bible have suggested that John made creative use of double meaning in the word "Logos" to communicate to bot ...

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Logos, Logos - Use in ancient philosophy, Logos - Use in rhetoric, Logos - Use in Christianity, Logos - Similar concepts

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Within Eastern religions there are ideas with varying degrees of similarity to the philosophical and Christian uses. Two concepts with some parallels to Logos are Tao, dharma, and Aum (from Hindu cosmology). In New Age mysticism, the Odic force is sometimes described as "the physical manifestation of the creative Logos." In ancient Egyptian mythology, Hu was the deification of the word spoken to create existence. In Surat Shabda Yoga, Shabda is considered to be analogous to the Logos as representa ...

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Logos, Logos - Use in ancient philosophy, Logos - Use in rhetoric, Logos - Use in Christianity, Logos - Similar concepts

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In ancient philosophy, Logos was used by Heraclitus, one of the more eminent Pre-Socratic Greek philosophers, to describe human knowledge and the inherent order in The Absolute universe, a background to the essential change which characterizes day-to-day life. Logos as the inherent rationality of the universe is also something of a precursor to the concept of the collective unconscious, described by Carl Ju ...

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Logos, Logos - Use in ancient philosophy, Logos - Use in rhetoric, Logos - Use in Christianity, Logos - Similar concepts

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Several imprints of No Logo exist, for example: ISBN 0312203438 (hardcover) & ISBN 0312271921 (paperback). Translations from the original English into several other languages have appeared. The book won the Canadian "National Business Book Award" for 2000. ...

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No Logo, No Logo - Focus, No Logo - Influence, No Logo - Editions

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There are over 130 implementations of Logo, each of which has its own strengths. A popular cross-platform implementation is UCBLogo. MSWLogo, its freeware Windows derivative, is commonly used in schools in the United Kingdom. Comenius Logo is available in Dutch, German, Czech etc. SOLI Logo was a French version widely used in primary schools in the 1980s. In 1984, ExperLogo for the Macintosh added turtles in 3D and on the surface of spheres. It was also compiled instead of interpreted and hence was very fast. Lego/Logo was a system for contr ...

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Logo programming language, Logo programming language - History of Logo, Logo programming language - Implementations of Logo, Logo programming language - Logo programming, Logo programming language - Turtle programming, Logo programming language - The language, Logo programming language - Functions and procedures, Logo programming language - Data, Logo programming language - Lists, Logo programming language - Control structure commands, Logo programming language - Template iteration, Logo programming language - Property Lists, Logo programming language - I/O Commands, Logo programming language - Graphics, Logo programming language - MSWLogo extensions, Logo programming language - Hello World, Logo programming language - Bibliography

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Logo is an interpreted language. It is not case dependent, but retains the case used for formatting. It is written in lines. It is a compromise between a sequential programming language with block structures, and a functional programming language. There is no 'standard' LOGO, but UCBLogo is highly regarded. It is a teaching language but its list handling facilities make it remarkably useful for producing useful scripts. Lo ...

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Logo programming language, Logo programming language - History of Logo, Logo programming language - Implementations of Logo, Logo programming language - Logo programming, Logo programming language - Turtle programming, Logo programming language - The language, Logo programming language - Functions and procedures, Logo programming language - Data, Logo programming language - Lists, Logo programming language - Control structure commands, Logo programming language - Template iteration, Logo programming language - Property Lists, Logo programming language - I/O Commands, Logo programming language - Graphics, Logo programming language - MSWLogo extensions, Logo programming language - Hello World, Logo programming language - Bibliography

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Logo was created in 1966 at BBN, a Cambridge research firm, by Wally Feurzeig and Seymour Papert. Its intellectual roots are in artificial intelligence, mathematical logic and developmental psychology. The first four years of Logo research, development and teaching work was done at BBN. The first implementation was written in LISP on a PDP-1. Its name was "ghost". The goal was basic problem solving; the turtle gave immediate (non-written) feedback so bugs could be spotted. Lots of other effects have been proposed as causes. Power was not< ...

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Logo programming language, Logo programming language - History of Logo, Logo programming language - Implementations of Logo, Logo programming language - Logo programming, Logo programming language - Turtle programming, Logo programming language - The language, Logo programming language - Functions and procedures, Logo programming language - Data, Logo programming language - Lists, Logo programming language - Control structure commands, Logo programming language - Template iteration, Logo programming language - Property Lists, Logo programming language - I/O Commands, Logo programming language - Graphics, Logo programming language - MSWLogo extensions, Logo programming language - Hello World, Logo programming language - Bibliography

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The idea is that a turtle with a pen strapped to it can be instructed to do simple things like move forward 100 spaces or turn around. From these building blocks you can build more complex shapes like squares, triangles, circles--using these to draw houses or sail boats. The turtle moves with commands that are relative to its own position, "LEFT 90" meant rotate left by 90 degrees. A student could understand (and predict and reason about) the turtle's motion by imagining what they would do if they were the turtle. Papert called this "body syntonic" reasoning. The idea of turtle graphics is also use ...

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Logo programming language, Logo programming language - History of Logo, Logo programming language - Implementations of Logo, Logo programming language - Logo programming, Logo programming language - Turtle programming, Logo programming language - The language, Logo programming language - Functions and procedures, Logo programming language - Data, Logo programming language - Lists, Logo programming language - Control structure commands, Logo programming language - Template iteration, Logo programming language - Property Lists, Logo programming language - I/O Commands, Logo programming language - Graphics, Logo programming language - MSWLogo extensions, Logo programming language - Hello World, Logo programming language - Bibliography

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The Circle 7 logo was first designed by G. Dean Smith, and first used in 1962 by ABC for its then five owned and operated stations (O&Os): WABC-TV in New York City, KABC-TV in Los Angeles, WBKB (now WLS-TV) in Chicago, KGO-TV in San Francisco and WXYZ-TV in Detroit. When ABC applied for TV licenses in the late 1940s, it was thought that the low-band (channels 2 through 6) TV channels would be discontinued, thus making these five stations ...

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Circle 7 logo, Circle 7 logo - History and information, Circle 7 logo - Usage by stations not on channel 7, Circle 7 logo - International usage, Circle 7 logo - Trivia, Circle 7 logo - Examples of variations of the logo, Circle 7 logo - ABC, Circle 7 logo - Other U.S. networks, Circle 7 logo - International

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KDVR logo from 1996-1999 KDVR logo from 1999-2001 ...

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KDVR, KDVR - History, KDVR - Logos, KDVR - Newscasts

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