Clinique was originally based on the 3-Step Skin Care System (often abbreviated to simply 3-Step), which is a system of skin care based on cleansing via Clinique-formulated soaps, exfoliating by a toner branded as "Clarifying Lotion", and moisturizing with the "Dramatically Different Moisturizing Lotion". Since Clinique categorizes skin types, the elements in all three steps of the 3-Step System are tailored for these different types. For example, the "combination ...
