 Denim - Denim and modern culture: Encyclopedia II - Denim - Denim and modern cultureSince the mid-1950s denim jeans have consistently been favorites in American youth culture, but have changed style and significance throughout the years.
In the 1930s dude ranches became popular, and Easterners and city people saw at first hand the jeans they knew from movie Westerns. The tradition of wearing out former good clothes behind the plow disappeared from American life, as "work clothes" were marketed through Sears Roebuck and Montgomery Ward catalogs.
In the 1940s US Navy servicemen spent the war years in blu ...
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