Numerical demagogy - mixing of incomparable quantities. For example, "our government has increased social spending by 5 billion dollars, while the previous government has increased it only by 0.4 percent." Obviously, the latter sounds like less, but one cannot be sure without an absolute value.
False authority - relying on the general authority of a person who is not proficient in the discussed topic. Example: "the professor read my book, and liked it very much". The fact that it was a professor of chemi ...
