Cast Away - Wilson

Cast Away is a 2000 film by 20th Century Fox and DreamWorks about a FedEx employee who is stranded on a deserted island after his plane crashes "somewhere in the South Pacific." The plot is very loosely based on the novel Robinson Crusoe. Tagline: At the edge of the world, his journey begins. Cast Away - Plot synopsis. Chuck Noland (Tom Hanks), a perpetually hurried FedEx executive, is the sole survivor of a harrowing plane crash. He is stranded alone on a deserted t ...

Including:

• Cast Away - Plot synopsis
• Cast Away - Wilson
• Cast Away - Product placement
• Cast Away - Trivia
• Cast Away - Movie score
• Cast Away - Cast

Read more here: » Cast Away: Encyclopedia - Cast Away

Chuck Noland (Tom Hanks), a perpetually hurried FedEx executive, is the sole survivor of a harrowing plane crash. He is stranded alone on a deserted tropical island. After he lands on the island, Chuck's most immediate need is drinking water, which he satisfies by drinking coconut water and later by storing rain water in the discarded husks. His second immediate need is food. He attempts to fish, but is wholly unsuccessful at the start. As time progresses, his fishing skills steadily increase. Shortly after his first fishing attempt, he find ...

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Cast Away, Cast Away - Plot synopsis, Cast Away - Wilson, Cast Away - Product placement, Cast Away - Trivia, Cast Away - Movie score, Cast Away - Cast

Read more here: » Cast Away: Encyclopedia II - Cast Away - Plot synopsis

Cast Away is well-known for its prominent product placement marketing. In this case the movie benefited two major brands: Wilson and FedEx. At the time of the movie's release, Wilson Sporting Goods launched its own joint promotion centered around the fact that one of its products was "co-starring" with Tom Hanks. Despite the fact that the plot revolves around the tragic crash of a FedEx plane, the company correctly guessed that the movie would not damage its reputation. FedEx cooperated closely with the filmmakers to ens ...

See also:

Cast Away, Cast Away - Plot synopsis, Cast Away - Wilson, Cast Away - Product placement, Cast Away - Trivia, Cast Away - Movie score, Cast Away - Cast

Read more here: » Cast Away: Encyclopedia II - Cast Away - Product placement