A Wisdom Archive on Attitude Change

In addition to these factors, the ELM also makes several unique proposals. Attitudes formed under high elaboration are stronger (more predictive of behavior and information processing, more stable over time, more resistant to persuasion) than those formed under low elaboration. Variables can serve multiple roles in a persuasive setting depending on other contextual factors (examples below). Under high elaboration, a given variable (e.g., source expertise) can either serve as an argument (“If Einstein a ...

Read more here: » Elaboration likelihood model: Encyclopedia II - Elaboration likelihood model - Additional propositions

The ELM distinguishes between two routes to persuasion: the central route and the peripheral route. Central route processes are those that require a great deal of thought, and therefore are likely to predominate under conditions that promote high elaboration. Central route processes involve careful scrutiny of a persuasive communication (e.g., a speech, an advertisement, etc.) to determine the merits of the arguments. Under these conditions, a person’s unique cognitive responses to the message determine the persuasive ou ...

Read more here: » Elaboration likelihood model: Encyclopedia II - Elaboration likelihood model - Key elements

A range of differing viewpoints and attitudes have arisen from the experience and history of contact between indigenous and "non-indigenous" communities. The cultural, regional and historical contexts in which these viewpoints have developed are complex, and many competing viewpoints exist simultaneously in any given society, albeit promulgated with greater or lesser force depending on the extent of cross-cultural exposure and internal societal change. These views may be noted from both sides of the relationship. Indigenous peoples - Indigenous viewpoints. ...

Read more here: » Indigenous peoples: Encyclopedia II - Indigenous peoples - Viewpoints on indigenous societies

Daryl J. Bem is a noted social psychologist at Cornell University, USA, and the originator of the self-perception theory of attitude change. Bem received a BA from Reed College in physics in 1960. He later dropped out of graduate study in physics at MIT to pursue social psychology, for which he earned a Ph.D. from the University of Michigan in 1964. He has also carried out research on Psi phenomena (a technical term for "ESP"), group decision making, handwriting analysis, sexual ori ...

Read more here: » Daryl Bem: Encyclopedia - Daryl Bem

Attitude is a key concept in social psychology. In academic psychology parlance, attitudes are positive or negative views of an "attitude object": a person, behaviour, or event. Research has shown that people can also be "ambivalent" towards a target, meaning that they simultaneously possess a positive and a negative attitude towards it. There is also a great deal of new research emerging on "implicit" attitudes, which are essentially attitudes that people are not consciously aware of, but that can be revealed through sophisticated ex ...

Read more here: » Attitude psychology: Encyclopedia - Attitude psychology

Guided imagery:
a technique that involves using the imagination and mental images to promote relaxation, changes in attitude or behavior, and encourages physical healing. Also known as visualization.

 
(See also: Guided imagery, Alternative Medicine, Body Mind and Soul )

Uranus: Uranus rules Aquarius. If you have wondered why and how sudden changes come into your life, look no further. Uranus may be the answer. This planet reflects the energy of sudden change and also provides the intuitive information you need to deal with beginnings, endings, and even catastrophes.
 
Let’s look at the independent, unconventional actions inspired within us and reflected by Uranus in the chart. This planet shows what part of your life will be the focus of your independence and where you will take an unconventional approach to family, career, relationship – everything. Disruptive ideas and events come along to bring you back into balance. Have you noticed that the more eccentric your behavior, the more life gives you a push and forces you to conform? This is Uranian type energy working to bring you back into balance.
 
Next consider the role of intuition in your daily life. As you have disruptive episodes, you begin to be able to anticipate them, making adjustments ahead of time to minimize the upset. For example, once you slide on the ice a few times you learn how to keep your balance. Then you learn how to control a skid while driving a car. Then you understand how to manage a spiritual disruption ore easily. This is due to your developing intuition – you can foresee the future partly because of past experiences themselves and partly because you recall intuitive flashes that preceded or accompanied them. Uranus shows how this works for you personally.
 
When you find yourself detaching from people and events, this is Uranus in action. You have the capacity to take an aloof position, a more analytical and less active role in situations. The placement and aspects of Uranus show how you can best achieve an impersonal attitude in the face of difficulty (or it shows you how to remain connected in those moments when you would really rather be doing something else). This energy focuses your attention on invisible inner perceptions of your world in a way that is similar to everyone in your age group (all your friends have Uranus in the same zodiac sign), yet utterly personal in its development and expression, based on the house placement and aspects to other planets.

 
(See also: Uranus, Magic, Shamanism, Paganism, Wicca )