In ancient times the most common form of advertising was 'word of mouth'. However, commercial messages and election campaign displays were found in the ruins of Pompeii. Egyptians used papyrus to create sales messages and wall posters. Lost-and-found advertising on papyrus was common in Greece and Rome. As printing developed in the 15th and 16th century, advertising expanded to include handbills. In the 17th century advertisements started to ...

See also:

Advertising, Advertising - History, Advertising - Media, Advertising - Objectives, Advertising - Political uses, Advertising - Impact, Advertising - Techniques, Advertising - Public service advertising, Advertising - Social impact, Advertising - Regulation, Advertising - Critiques of the medium, Advertising - Public perception of the medium, Advertising - Future, Advertising - Bibliography

Read more here: » Advertising: Encyclopedia II - Advertising - History

See also:

Advertising, Advertising - History, Advertising - Media, Advertising - Objectives, Advertising - Political uses, Advertising - Impact, Advertising - Techniques, Advertising - Public service advertising, Advertising - Social impact, Advertising - Regulation, Advertising - Critiques of the medium, Advertising - Public perception of the medium, Advertising - Future, Advertising - Bibliography

Read more here: » Advertising: Encyclopedia II - Advertising - History

The group originally specialized in the creation of ANSI artwork for BBSes and MCGA graphics. During the BBS-era, their biggest competitor was ACiD Productions. The ANSI artscene was in a continual state of flux, with intense rivalry between artists and groups. In addition, ansi artists tended to switch loyalties often, moving from group to group. Groups would merge and restructure, or completely disband, but iCE was generally viewed by artscene regulars as one the more prestigious groups. iCE was known to have particularly effective artistic leadership, and benefited from early artscene ...

See also:

ICE Advertisements, ICE Advertisements - History, ICE Advertisements - Releases, ICE Advertisements - iCEpaks, ICE Advertisements - Image Viewer

Read more here: » ICE Advertisements: Encyclopedia II - ICE Advertisements - History

Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. Advertising - History. In ancient times the most common form of advertising was 'word of mouth'. However, commercial messages and election campaign displays were found in the ruins of Pompeii. Egyptians ...

Including:

Advertising - History Advertising - Media Advertising - Objectives
Advertising - Political uses
Advertising - Impact Advertising - Techniques Advertising - Public service advertising Advertising - Social impact
Advertising - Regulation Advertising - Critiques of the medium Advertising - Public perception of the medium
Advertising - Future Advertising - Bibliography

Read more here: » Advertising: Encyclopedia - Advertising

A billboard or hoarding is a large outdoor signboard, usually wooden, found in places with high traffic such as cities, roads, motorways and highways. Billboards show large advertisements aimed at passing pedestrians and drivers. The vast majority of billboards are rented to advertisers rather than owned by them. Typically showing large, witty slogans splashed with distinctive color pictures, billboards line the highways and are placed on the sides of buildings, peddling products and getting out messages. Billboards orig ...

Including:

Billboard advertising - Technology
Billboard advertising - Traditional billboards Billboard advertising - Mechanical billboards Billboard advertising - Digital billboards Billboard advertising - Mobile billboards
Billboard advertising - Advertising style Billboard advertising - Placement of billboards
Billboard advertising - Visual and environmental concerns Billboard advertising - Road safety concerns Billboard advertising - Laws limiting billboards
Billboard advertising - Uses of billboards
Billboard advertising - Highway billboards Billboard advertising - Big name advertisers Billboard advertising - Tobacco advertising Billboard advertising - Non-commercial use of billboards
Billboard advertising - History

Read more here: » Billboard advertising: Encyclopedia - Billboard advertising

Axe, or Lynx (see below), is a Unilever-owned brand of men's deodorant body spray and shower gel that is very popular in Australia, North America, South America, South Asia and Europe, whether under the name Axe or under a different name. Axe was first launched in France in 1983. Currently there are thirteen fragrances available (listed below). Advertisements for Axe bear vague sexual innuendo; some directly stateing that using Axe will assist the consumer in seducing women. In the Americas, South Asia and mainlan ...

Including:

Axe deodorant - History
Axe deodorant - UK History
Axe deodorant - List of Available Fragrances Axe deodorant - Controversial Advertisements Axe deodorant - Mojo Master

Read more here: » Axe deodorant: Encyclopedia - Axe deodorant

British American Tobacco Plc (LSE: BATS) is the second largest cigarette company in the world. It is based in London and is a constituent of the FTSE 100 Index with a market capitalisation of over £20 billion as of June 2005. British American Tobacco - History. Established in 1902, when the United Kingdom's Imperial Tobacco Company and the American Tobacco Company of the USA agreed to form a joint venture, the British-American Tobacco Company Ltd. The parent companies agreed not to trade in each oth ...

Including:

British American Tobacco - History
British American Tobacco - Other operations
British American Tobacco - Brands British American Tobacco - Advertising and Promotion

Read more here: » British American Tobacco: Encyclopedia - British American Tobacco

Southwest Airlines, Inc. NYSE: LUV, based in Dallas, Texas, is an airline in the United States. It is the third-largest airline in world, as measured in number of passengers carried, and the largest with destinations exclusively in the United States. It is known as a "discount airline" compared to its domestic rivals and has been profitable every year since 1973. Southwest Airlines - History. Southwest Airlines was originally incorporated as Air Southwest on March 15, 1967 by Rollin Kin ...

Including:

Southwest Airlines - History Southwest Airlines - Corporate culture Southwest Airlines - Destinations Southwest Airlines - Advertising campaigns Southwest Airlines - Fleet Southwest Airlines - Livery Southwest Airlines - Incidents and accidents

Read more here: » Southwest Airlines: Encyclopedia - Southwest Airlines

Billboard advertising - Highway billboards. Most highway signs exist to advertise local restaurants and shops in the miles to come and are crucial to drawing business in small towns that no one would stop at otherwise. One illuminating example is Wall Drug, which in 1931 put up billboards advertising "free ice water" and the town of Wall, South Dakota as it is known today was essentially built around the 20,000 customers per day those billboards were bringing in as of 1981. Some signs were even placed in location ...

See also:

Billboard advertising, Billboard advertising - Technology, Billboard advertising - Traditional billboards, Billboard advertising - Mechanical billboards, Billboard advertising - Digital billboards, Billboard advertising - Mobile billboards, Billboard advertising - Advertising style, Billboard advertising - Placement of billboards, Billboard advertising - Visual and environmental concerns, Billboard advertising - Road safety concerns, Billboard advertising - Laws limiting billboards, Billboard advertising - Uses of billboards, Billboard advertising - Highway billboards, Billboard advertising - Big name advertisers, Billboard advertising - Tobacco advertising, Billboard advertising - Non-commercial use of billboards, Billboard advertising - History

Read more here: » Billboard advertising: Encyclopedia II - Billboard advertising - Uses of billboards

Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color. Some billboard designs spill outside the actual space given to them by the billboard, with parts of figures hanging of ...

See also:

Billboard advertising, Billboard advertising - Technology, Billboard advertising - Traditional billboards, Billboard advertising - Mechanical billboards, Billboard advertising - Digital billboards, Billboard advertising - Mobile billboards, Billboard advertising - Advertising style, Billboard advertising - Placement of billboards, Billboard advertising - Visual and environmental concerns, Billboard advertising - Road safety concerns, Billboard advertising - Laws limiting billboards, Billboard advertising - Uses of billboards, Billboard advertising - Highway billboards, Billboard advertising - Big name advertisers, Billboard advertising - Tobacco advertising, Billboard advertising - Non-commercial use of billboards, Billboard advertising - History

Read more here: » Billboard advertising: Encyclopedia II - Billboard advertising - Advertising style

Billboard advertising - Traditional billboards. Billboards are typically large wooden signs, with the larger ones typically 48'x14' or 24'x12' (width x height). The display is painted or printed on a vinyl sheet which is glued onto the board. Smaller 22'x10' and 20'6"x9' billboards display a series of thirty or twenty four printed posters respectively to make up the sign. This format is cheaper to produce but has less visual impact. B ...

See also:

Billboard advertising, Billboard advertising - Technology, Billboard advertising - Traditional billboards, Billboard advertising - Mechanical billboards, Billboard advertising - Digital billboards, Billboard advertising - Mobile billboards, Billboard advertising - Advertising style, Billboard advertising - Placement of billboards, Billboard advertising - Visual and environmental concerns, Billboard advertising - Road safety concerns, Billboard advertising - Laws limiting billboards, Billboard advertising - Uses of billboards, Billboard advertising - Highway billboards, Billboard advertising - Big name advertisers, Billboard advertising - Tobacco advertising, Billboard advertising - Non-commercial use of billboards, Billboard advertising - History

Read more here: » Billboard advertising: Encyclopedia II - Billboard advertising - Technology

Alongside highways are some of the most noticeable and prominent places billboards are situated, since passing drivers typically have little to occupy their attention so the impact of the billboard is greater. Billboards are often drivers' primary way of finding out where food and fuel are available when driving on unfamiliar highways. There were approximately 450,000 billboards on United States highways as of 1991. Somewhere between 5,000 and 15,000 are erected each year. Billboards are in Europe a major c ...

See also:

Billboard advertising, Billboard advertising - Technology, Billboard advertising - Traditional billboards, Billboard advertising - Mechanical billboards, Billboard advertising - Digital billboards, Billboard advertising - Mobile billboards, Billboard advertising - Advertising style, Billboard advertising - Placement of billboards, Billboard advertising - Visual and environmental concerns, Billboard advertising - Road safety concerns, Billboard advertising - Laws limiting billboards, Billboard advertising - Uses of billboards, Billboard advertising - Highway billboards, Billboard advertising - Big name advertisers, Billboard advertising - Tobacco advertising, Billboard advertising - Non-commercial use of billboards, Billboard advertising - History

Read more here: » Billboard advertising: Encyclopedia II - Billboard advertising - Placement of billboards

ICE Advertisements - iCEpaks. August 1992 (first release) August 1997 Disk A (fifth anniversary) August 1997 Disk B August 1997 Disk C August 1997 Disk D August 1997 Disk E August 2002 (final iCEpak released in zip format) December 2002 (tenth anniversary, converted to zip format by RaD Man) ICE Advertisements - Image Viewer. iCEvie ...

See also:

ICE Advertisements, ICE Advertisements - History, ICE Advertisements - Releases, ICE Advertisements - iCEpaks, ICE Advertisements - Image Viewer

Read more here: » ICE Advertisements: Encyclopedia II - ICE Advertisements - Releases

Miller Lite is known for its long-running "Tastes great — Less filling" advertising campaign, which was ranked by Advertising Age magazine as the 8th top advertising campaign in history. As part off this campaign, Miller Brewing ran a series of highly distinctive television commercials in the winter of 1993–1994 showing several fictitious "extreme sports" such as "Wiener Dog Drag Racing" (which featured two wiener dogs at a drag racing strip, "Sumo High Dive" (which depicted a Japanese sumo wrestler diving off a platform) and "The ...

See also:

Miller Lite, Miller Lite - History, Miller Lite - Advertising, Miller Lite - External link

Read more here: » Miller Lite: Encyclopedia II - Miller Lite - Advertising

Over the years Quiznos has had varied success at advertising campaigns. The company's first major advertising splash came with a successful ad during the 2002 Super Bowl. Another ad that debuted in 2003 depicted a man "raised by wolves" suckling at a mother wolf's teat was not so successful. An ad featuring Spongmonkeys produced strongly mixed reactions by reviewers, and was quickly canned. Quiznos ads in Canada h ...

See also:

Quiznos Sub, Quiznos Sub - Advertising, Quiznos Sub - History, Quiznos Sub - Unusual publicity

Read more here: » Quiznos Sub: Encyclopedia II - Quiznos Sub - Advertising

In the early days of the takeover by Carls Jr., Hardee's used the anthropomorphized, smiling star logo that Carl's Jr. had used for many years. "The Hardee's Star", as it was now called, appeared in a series of commercials played by a dwarf in a costume likeness of the star. Norm MacDonald provided the voice for the Hardee's Star. The star remains Hardee's logo, but ceased appearing in the commercials with the advent of the Thickburger campaign. ...

See also:

Hardee's, Hardee's - History, Hardee's - Hardee's advertising, Hardee's - Thickburger campaign, Hardee's - Video Game advertising, Hardee's - Red Burrito/Hardee's Dual Brand Concept

Read more here: » Hardee's: Encyclopedia II - Hardee's - Hardee's advertising

Roto-Rooter has carved a niche in advertising history and pop culture. At first, service vehicles bore the slogan: "Roto-Rooter's patented cutting blades slice through roots and cut them away...Razor-Kleen!" ...

See also:

Roto-Rooter, Roto-Rooter - History, Roto-Rooter - Advertising, Roto-Rooter - Recent, Roto-Rooter - Humor

Read more here: » Roto-Rooter: Encyclopedia II - Roto-Rooter - Advertising

The animated television show Futurama parodied the Roto-Rooter jingle in an advertisement satire for a robotic drain-clearing service: Call robo-rooter if you flush a towel. We can also help with that impacted bowel. Images courtesy Roto-Rooter ...

See also:

Roto-Rooter, Roto-Rooter - History, Roto-Rooter - Advertising, Roto-Rooter - Recent, Roto-Rooter - Humor

Read more here: » Roto-Rooter: Encyclopedia II - Roto-Rooter - Humor

Hardee's was founded by Wilbur Hardee, who opened his first restaurant in Rocky Mount, North Carolina, in 1960. The chain grew by franchising and by acquiring other restaurant chains. They purchased Sandy's in 1972, Burger Chef in 1982, and Roy Rogers in 1990. The chain, with more than 2,000 restaurants, existed just about everywhere in the United States outside of the West Coast at that point. Hardee's was owned by Imasco Limited from 1981 through 1997. While its popular breakfast menu -- featuring "made from scratch" biscuits — ha ...

See also:

Hardee's, Hardee's - History, Hardee's - Hardee's advertising, Hardee's - Thickburger campaign, Hardee's - Video Game advertising, Hardee's - Red Burrito/Hardee's Dual Brand Concept

Read more here: » Hardee's: Encyclopedia II - Hardee's - History

The first Quiznos Sub restaurant opened at 13th and Grant in Denver's Capitol Hill neighborhood in 1981. In 1987, after overhearing a comment by a customer, Rick Schaden opened the first franchise in Boulder, Colorado. In 1991 Schaden and his father purchased the entire franchise operation. In December 2001 Quiznos, which at the time was a lightly-traded public company 60%-owned by the Schadens, went private, at a $8 per-share price considered low by several of its shareholders. The disgruntled shareholders sued; their suits was settled in September 2004, with Quiznos paying th ...

See also:

Quiznos Sub, Quiznos Sub - Advertising, Quiznos Sub - History, Quiznos Sub - Unusual publicity

Read more here: » Quiznos Sub: Encyclopedia II - Quiznos Sub - History