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Rupert Murdoch - Acquisitions in Britain

Rupert Murdoch - Acquisitions in Britain: Encyclopedia II - Rupert Murdoch - Acquisitions in Britain

Murdoch moved to Britain in the mid 1960s and rapidly became a major force there after his acquisitions of the News of the World, The Sun and later The Times and The Sunday Times, which he bought in 1981 from the Thomson family, who had bought it from the Astor family in 1966. Both takeovers further reinforced his growing reputation as a ruthless and cunning business operator. His takeover of The Times aroused great hostility among traditionalists, who feared he would take it "downmarket." This led directly to the founding of Th ...

Rupert Murdoch: Encyclopedia II - Rupert Murdoch - Acquisitions in Britain

Rupert Murdoch - Acquisitions in Britain

Murdoch moved to Britain in the mid 1960s and rapidly became a major force there after his acquisitions of the News of the World, The Sun and later The Times and The Sunday Times, which he bought in 1981 from the Thomson family, who had bought it from the Astor family in 1966. Both takeovers further reinforced his growing reputation as a ruthless and cunning business operator. His takeover of The Times aroused great hostility among traditionalists, who feared he would take it "downmarket." This led directly to the founding of The Independent in 1986 as an alternative quality daily.

Murdoch has a particular genius for tabloid newspapers. The Sun in London, The Post in New York, The Herald Sun in Melbourne and The Daily Telegraph in Sydney are among the most successful, profitable and influential tabloids in the world. Despite his personal conservatism, he allowed his editors (particularly in Britain) to exploit the selling power of soft-core erotica in the form of topless page three girls (such as Samantha Fox and Jordan) to increase circulation. As a result, Auberon Waugh of Private Eye dubbed him "The Dirty Digger", a nickname that has endured.

In 1986 and 1987, Murdoch moved to adjust the production process of his British newspapers, over which the printing unions had long maintained a highly restrictive grip. This led to a confrontation with the printing unions NGA and SOGAT. The move of News International's London operation to Wapping in the East End resulted in nightly battles outside the new plant. Delivery vans and depots were frequently and violently attacked. Ultimately the unions capitulated and other media companies soon followed Murdoch's lead.

Before the Wapping dispute, most British newspapers were chronically unprofitable, partly (though not entirely) because of inefficient and restrictive work practices imposed by the printing unions. These included overstaffing, inheritance of jobs by family members and most importantly resistance to the introduction of new printing technology which would have caused both job losses and the reduction in the power of the unions. The high-tech Wapping plant—the first newspaper office in the world to be totally computerized—was planned and built in strict secrecy, and its very existence was kept hidden from the unions until it was ready to go into operation. Murdoch and the Conservative government of Margaret Thatcher collaborated during this affair and the Thatcher government provided heavy police protection for the new plant—dubbed "Fortress Wapping" by its detractors—during the sometimes violent demonstrations at the area.