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Mad magazine - Imitators and variants | | Mad magazine - Imitators and variants: Encyclopedia II - Mad magazine - Imitators and variants | | Mad has had many imitators through the years. The three most durable of these were CRACKED, Sick, and Crazy. Most others were short-lived exercises, such as Zany (4 issues), Frantic (2 issues), Ratfink (1 issue), Nuts! (2 issues), Get Lost (3 issues), Whack (3 issues), Wild (5 issues), Madhouse (8 issues), Riot (6 issues), Flip (2 issues), Eh! (7 issues), and Gag! (1 issue). Even EC Comics joined the parade with a sister humor maga ...
See also:Mad magazine, Mad magazine - History, Mad magazine - Recurring features, Mad magazine - Mad fold-ins, Mad magazine - The Lighter Side of..., Mad magazine - Spy vs. Spy, Mad magazine - Don Martin gags, Mad magazine - A MAD Look At..., Mad magazine - Monroe, Mad magazine - Movie and TV show parodies, Mad magazine - Others, Mad magazine - Alfred E. Neuman, Mad magazine - Recurring images and references, Mad magazine - Contributors and controversy, Mad magazine - Awards, Mad magazine - Mad merchandising, Mad magazine - Imitators and variants, Mad magazine - Some of the Usual Gang of Idiots, Mad magazine - Some of the Unusual Gang of Idiots, Mad magazine - Recurring subsections, Mad magazine - Table of Contents, Mad magazine - Letters and Tomatoes Dept., Mad magazine - The Fundalini Pages, Mad magazine - Newer additions, Mad magazine - The MAD 20, Mad magazine - MAD v. Supreme Court | | | Mad magazine, Mad magazine - Mad merchandising, Mad magazine - A MAD Look At..., Mad magazine - Alfred E. Neuman, Mad magazine - Awards, Mad magazine - Contributors and controversy, Mad magazine - Don Martin gags, Mad magazine - History, Mad magazine - Imitators and variants, Mad magazine - Letters and Tomatoes Dept., Mad magazine - MAD v. Supreme Court, Mad magazine - Mad fold-ins, Mad magazine - Monroe, Mad magazine - Movie and TV show parodies, Mad magazine - Newer additions, Mad magazine - Others, Mad magazine - Recurring features, Mad magazine - Recurring images and references, Mad magazine - Recurring subsections, Mad magazine - Some of the Unusual Gang of Idiots, Mad magazine - Some of the Usual Gang of Idiots, Mad magazine - Spy vs. Spy, Mad magazine - Table of Contents, Mad magazine - The Fundalini Pages, Mad magazine - The Lighter Side of..., Mad magazine - The MAD 20 | | |
| | | Mad magazine: Encyclopedia II - Mad magazine - Imitators and variants
Mad magazine - Imitators and variants
Mad has had many imitators through the years. The three most durable of these were CRACKED, Sick, and Crazy. Most others were short-lived exercises, such as Zany (4 issues), Frantic (2 issues), Ratfink (1 issue), Nuts! (2 issues), Get Lost (3 issues), Whack (3 issues), Wild (5 issues), Madhouse (8 issues), Riot (6 issues), Flip (2 issues), Eh! (7 issues), and Gag! (1 issue). Even EC Comics joined the parade with a sister humor magazine, Panic, produced by future Mad editor Al Feldstein. Most of these productions aped the format of Mad right down to choosing a synonym for the word mad as their title. Many featured a cover mascot along the lines of Alfred E. Neuman.
In 1967, Marvel Comics produced the first of 13 issues of Not Brand Echh, which parodied their own superhero titles, and owed its entire inspiration and format to the original "Mad" comic books of a decade earlier. From 1973-1976, DC Comics published Plop! which was much the same but relied more on one-page gags and horror-based comedy.
But as it carries on past its 50th year, Mad has outlasted them all, save Cracked, which has appeared infrequently for years but still bobs in and out of production.
Other humor magazines of note include former Mad editor Harvey Kurtzman's Humbug, Trump and Help!, the National Lampoon, and Spy Magazine, but these cannot be considered direct ripoffs of Mad in the same way as the others mentioned here. Of all the competition, only the National Lampoon ever threatened its hegemony as America's top humor magazine, in the early-to-mid-1970s. However, this was also the period of Mad's greatest sales figures. Both magazines peaked in sales about the same time. The Lampoon topped one million sales once, for a single issue in 1974. Mad crossed the two-million mark with an average 1973 circulation of 2,059,236, then improved to 2,132,655 in 1974.
Gaines reportedly kept a voodoo doll in his business office, into which he would stick pins labelled with each imitation of his magazine. He would only remove a pin when the copycat had ceased publishing. At the time of Gaines' death in 1992, only the pin for Cracked remained.
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 Adapted from the Wikipedia article "Imitators and variants", under the G.N U Free Docmentation License. Please also see http://en.wikipedia.org/wiki |
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