Zondervan: Encyclopedia II - Zondervan - Recent Developments

Zondervan - Recent Developments

In the early 1990s, Zondervan became a division of HarperCollins, which is owned by Rupert Murdoch's News Corporation, joining the British Christian imprints of Fount and Marshall Pickering. In 2001, Zondervan was given control of these two imprints when HarperCollinsReligious became part of the general trade division. Ownership by News International has led to some controversy, and there was an attempted staff buyout in 1992. Recently, Zondervan faced complaints about the use of Chinese printing facilities to produce Bibles.

In 2005, Zondervan senior marketing editor Greg Stielstra published Pyromarketing, which discusses book marketing. This led to a dispute with Rick Warren, who felt that it was inappropriate to associate the success of The Purpose Driven Life with marketing, rather than with spiritual explanations.

Bernard Zondervan died of cancer, and his wife remarried William Jensen, a Grand Rapids Anesthesiologist.

Adapted from the Wikipedia article "Recent Developments", under the G.N U Free Docmentation License. Please also see http://en.wikipedia.org/wiki