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The Coca-Cola Company - History | | The Coca-Cola Company - History: Encyclopedia II - The Coca-Cola Company - History | |
The Coca-Cola Company - World War II.
When the United States entered World War II, The Coca-Cola Company began providing free drinks for soldiers of the United States Army. The United States Army permitted Coca-Cola employees to enter the front lines as "Technical Officers" where they operated Coke's system of providing refreshments for soldiers, who welcomed the beverage as a reminder of home. Coca-Cola set up bottling plants in several locations overseas to assure the drink's availability to soldiers, setting t ...
See also:The Coca-Cola Company, The Coca-Cola Company - Bottlers, The Coca-Cola Company - Products and brands, The Coca-Cola Company - List of brands, The Coca-Cola Company - Failures, The Coca-Cola Company - Criticisms, The Coca-Cola Company - Monopolistic Practices, The Coca-Cola Company - Discrimination, The Coca-Cola Company - Coca-Cola in UK, The Coca-Cola Company - Coca-Cola in India, The Coca-Cola Company - Coca-Cola bottlers and trade unions, The Coca-Cola Company - World War II and Nazism, The Coca-Cola Company - Implications of doing business in Israel/Palestine, The Coca-Cola Company - Praises, The Coca-Cola Company - History, The Coca-Cola Company - World War II, The Coca-Cola Company - Santa Claus, The Coca-Cola Company - Corporate Governance, The Coca-Cola Company - Current Board of Directors, The Coca-Cola Company - Historical List of Chief Executive Officers, The Coca-Cola Company - Stock, The Coca-Cola Company - Bibliography | | | The Coca-Cola Company, The Coca-Cola Company - Bibliography, The Coca-Cola Company - Bottlers, The Coca-Cola Company - Coca-Cola bottlers and trade unions, The Coca-Cola Company - Coca-Cola in India, The Coca-Cola Company - Coca-Cola in UK, The Coca-Cola Company - Corporate Governance, The Coca-Cola Company - Criticisms, The Coca-Cola Company - Current Board of Directors, The Coca-Cola Company - Discrimination, The Coca-Cola Company - Failures, The Coca-Cola Company - Historical List of Chief Executive Officers, The Coca-Cola Company - History, The Coca-Cola Company - Implications of doing business in Israel/Palestine, The Coca-Cola Company - List of brands, The Coca-Cola Company - Monopolistic Practices, The Coca-Cola Company - Praises, The Coca-Cola Company - Products and brands, The Coca-Cola Company - Santa Claus, The Coca-Cola Company - Stock, The Coca-Cola Company - World War II, The Coca-Cola Company - World War II and Nazism, List of assets owned by The Coca-Cola Company | | |
| | | The Coca-Cola Company: Encyclopedia II - The Coca-Cola Company - History
The Coca-Cola Company - History
The Coca-Cola Company - World War II
When the United States entered World War II, The Coca-Cola Company began providing free drinks for soldiers of the United States Army. The United States Army permitted Coca-Cola employees to enter the front lines as "Technical Officers" where they operated Coke's system of providing refreshments for soldiers, who welcomed the beverage as a reminder of home. Coca-Cola set up bottling plants in several locations overseas to assure the drink's availability to soldiers, setting the stage for the company's post-war overseas expansion. The popularity of the drink exploded as American soldiers returned home from the war with a taste for the drink. The beverage had become synonymous with the American way of life.
Before the United States entered World War II, the difficulty of shipping Coca-Cola concentrate to Germany and it's occupied states led to the creation of a new drink by a Coca-Cola employee, Fanta.
In the 1930s, Robert W. Woodruff became president of the Coca-Cola Company, presiding over the drink and its destiny till his death in 1985. Although he eventually stepped down from his post due to stress, he retained control over the company despite holding positions with an ostensibly low profile. His fanatical devotion to Coke was widely reported, and even in his old age, whenever he stopped by a Coke vendor, he would count how many bottles in the trash belonged to Coca-Cola. This almost devout dedication to the product spilled over to other executives in the company. In recent years, Rick Bronson, a truck driver for Coca-Cola, was fired for drinking a Pepsi (some allege it was actually over his involvement with unions). He was reinstated after a high-profile protest.
Other related archives(2006), 1930s, 1942, 1943, 1949, 1966, 1970, 1977, 1979, 1980s, 1982, 1985, 1986, 1990s, 1991, 1992, 1993, 2001, 2002, 2003, 2004, 2005, 2006, Acesulfame potassium, Alhambra, American foreign policy, Arab, Arab League, Atkins Diet, Atlanta, Georgia, August 2004, Australia, Bacardi, Barq's, Barry Diller, Black Cherry Vanilla Coke, C2 Cola, Caffeine-free Coke, Canada, Cathleen Black, Cherry Coke, Christian Brothers, Christmas time, Coca-Cola, Coca-Cola C2, Coca-Cola Enterprises, Coca-Cola FEMSA, Coca-Cola Hellenic Bottling Company, Coca-Cola Zero, Coca-Cola brands, Colombia, Cristal, Crush, DDT, Dasani, Diet Cherry Coke, Diet Coke, Diet Coke with Splenda, Diet Vanilla Coke, Donald Keough, Donald McHenry, Douglas Daft, Dow Jones Industrial Average, Dr Pepper, E. Neville Isdell, ECOSY, Egypt, Ethiopian, Europe, European Union, Fanta, France, Fresca, Fruitopia, Full Throttle, Gatorade, Germany, Guatemala, Hebrew, Herbert A. Allen, Hi-C, India, Ireland, Irn-Bru, Israel, Italy, James B. Williams, James Robinson, January 2004, June 11, Kerala, Kinley, Liberalization, Lift, Limca, List of assets owned by The Coca-Cola Company, Maria Elena Lagomasino, Max Keith, McDonald's, Mecca-Cola, Mello Yello, Mexico, Middle East, Minute Maid, Mirinda, NYSE, National College of Art and Design, National Union of Students, Nazism, Nestle, New Coke, New Dehli, New York City, New York Stock Exchange, OK Soda, Odwalla, Palestine, Palestinian, Panamco, Pedro Reinhard, Pepsi, PepsiCo, Peter Ueberroth, Pibb Xtra, Powerade, Prince Edward Island, Qoo, Quebec, Ramallah, Rick Bronson, Robert W. Woodruff, Roberto Goizueta, Ronald W. Allen, S&P 500, SINALTRAINAL, SIPTU, Sam Nunn, Santa Claus, Scotland, September 11, 2001 attacks, Seven Up, Sprite, Students' Union, Surge, TaB, Tab, Tel Aviv, Thums Up, Trinity College, Dublin, Tunisian, Turkey, UK, UNISON, Union of Students in Ireland, United States of America, United Steelworkers of America, University College, Dublin, Vanilla Coke, Vault, Warren Buffett, World War II, anti-Semitism, aspartame, assassination, bottle, boycotts, carbohydrates, champagne, chlorpyrifos, citation needed, cola, consumerism, diet soda, energy drink, eugenics, guarana, health, high fructose corn syrup, human rights, junk food, lindane, lizard, low-carbohydrate diets, malathion, mercenaries, monopolistic, non-governmental organisation, orange soft drink, paramilitary, pesticides, phenylalanine, protests, public good, racist, retail stores, root beer, rum, saccharine, soft drink, soft drinks, sucralose, sugar, sweetener, the environment, union, unions, urban mythologist, water, water resources, water table
 Adapted from the Wikipedia article "History", under the G.N U Free Docmentation License. Please also see http://en.wikipedia.org/wiki |
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