 | Physical attractiveness: Encyclopedia II - Physical attractiveness - Social effects of attractiveness
Physical attractiveness - Social effects of attractiveness
When a person is seen as attractive or unattractive, a whole set of assumptions are brought into play. Across cultures, what is beautiful is assumed to be good. Attractive people are assumed to be more extroverted, popular, and happy. There is truth in this — attractive people do tend to have these characteristics. However, this is probably due to self-fulfilling prophecy; from a young age attractive people receive more attention that helps them develop positive characteristics.
Physical attractiveness can have very real effects. A survey conducted by London Guildhall University of 11,000 people showed that those that subjectively describe themselves as physically attractive earn more than others that describe themselves as less attractive. Less attractive people earned, on average, 13% less than more attractive people, while the penalty for being overweight was around 5%. This can be viewed, however, as result of the increased self-confidence likely to be enjoyed by people who earn more than average.
Many have asserted that certain advantages tend to come to those that are perceived as being more attractive, including the ability to get better jobs and promotions, receiving better treatment from authorities and the legal system, having more choices in romantic partners and therefore more power in relationships, and marrying into families with more money. Some even argue that the possession of a certain level of attractiveness (generally recognised as such) should be considered a form of privilege, akin to that of social class or race.
Interestingly, cultures differ in the details of how attractive people are seen. In capitalist cultures that value individuality, attractive people are seen as assertive and strong, while in some more collectivistic Asian cultures, attractive people are seen as being more sensitive and understanding.
Both men and women use physical attractiveness as a measure of how 'good' another person is. Men often tend to value attractiveness more than women, and in fMRI brain scans published in 2004 by Rutgers University evolutionary anthropologist Helen Fisher, in the early intense stages of falling in love, there were clear differences in male and female brains. Men, on average, tended to show more activity in two regions in the brain: one was associated with the integration of visual stimuli and the second was with penile erection. Conversely, women in these early stages exhibited increased activity in several regions of the brain associated with memory recall. Fisher speculated the evolutionary source was in the need for females to identify males whose behavior over time suggested they would help the female raise her offspring.[2] However, in terms of behavior, some studies suggest little difference between men and women.
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 Adapted from the Wikipedia article "Social effects of attractiveness", under the G.N U Free Docmentation License. Please also see http://en.wikipedia.org/wiki |
