One Life to Live: Encyclopedia II - One Life to Live - Genesis

One Life to Live - Genesis

The show was originally a half-hour serial until it was expanded to 45 minutes in 1976 and to one hour in 1978. One Life to Live was created by Agnes Nixon, who was also responsible for the creation of All My Children (in 1970), and who served as the head writer of Another World and Guiding Light.

The title of the show was originally going to be Between Heaven and Hell. However, the sponsors wished that the name be changed to something less controversial. Even though the name change was made, the first opening titles were of a symbolic hellfire [1] (in reality, the taped footage was of a burning fireplace, with the emphasis on the flames emitted).

The first sponsors of the show were the Colgate-Palmolive company, who also sponsored The Doctors. ABC bought the show from Agnes Nixon in December 1974 when they purchased all stock to her Creative Horizons Inc..

Adapted from the Wikipedia article "Genesis", under the G.N U Free Docmentation License. Please also see http://en.wikipedia.org/wiki