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Liking: Encyclopedia II - Liking

People are more likely to agree to offers from people that they like. There are several factors that can influence people to like some people more than others: One major factor is physical attractiveness. This can give people a "halo" effect whereby others are more likely to trust them, and think of them as smarter and more talented. People tend to like people who are most like themselves. People tend to like those who pay them compliments. People who they are fo ...

Influence Science and Practice, Influence Science and Practice - Reciprocation, Influence Science and Practice - Commitment and Consistency, Influence Science and Practice - Social Proof, Influence Science and Practice - Liking, Influence Science and Practice - Authority, Influence Science and Practice - Scarcity

Influence Science and Practice, Influence Science and Practice - Authority, Influence Science and Practice - Commitment and Consistency, Influence Science and Practice - Liking, Influence Science and Practice - Reciprocation, Influence Science and Practice - Scarcity, Influence Science and Practice - Social Proof

Influence Science and Practice: Encyclopedia II - Liking

Influence Science and Practice - Liking

People are more likely to agree to offers from people that they like.

There are several factors that can influence people to like some people more than others:

One major factor is physical attractiveness. This can give people a "halo" effect whereby others are more likely to trust them, and think of them as smarter and more talented.

People tend to like people who are most like themselves.

People tend to like those who pay them compliments.

People who they are forced to cooperate with to achieve a common goal.

People tend to like people that make them laugh. For example, think about how many lectures start with a joke.

Any one of the above methods may not help influence people, but used in combination, their effects can be magnified.

Other related archives

Anthropology, Censorship, Compliance, Economics, Empirical, Escalation of commitment, Marketing, Psychology, Reciprocity (social psychology), Robert B. Cialdini, Scarce, Social Science, Stanley Milgram, authority, information, physical attractiveness

Adapted from the Wikipedia article "Liking", http://en.wikipedia.org/wiki/Influence, under the G.N U Free Docmentation License. Please also see http://en.wikipedia.org/wiki

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