Denim: Encyclopedia II - Denim - Denim and modern culture

Denim - Denim and modern culture

Since the mid-1950s denim jeans have consistently been favorites in American youth culture, but have changed style and significance throughout the years.

• In the 1930s dude ranches became popular, and Easterners and city people saw at first hand the jeans they knew from movie Westerns. The tradition of wearing out former good clothes behind the plow disappeared from American life, as "work clothes" were marketed through Sears Roebuck and Montgomery Ward catalogs.
• In the 1940s US Navy servicemen spent the war years in blue denim "dungarees." (Flight suits and fatigues also became familiar comforts to American men.)
• In the 1950s a "biker" sub-culture among de-mobilized veterans of the Korean War, a tough ("butch") gay subculture in New York, Los Angeles and San Francisco, the blue-collar style of the Beat generation, widely-seen cult movies starring James Dean and Marlon Brando, and a spate of TV westerns independently made jeans a fixture of American life. Jeans were banned in many US public high schools, adding to their allure.
• In the 1960s young women began wearing jeans as well as men. Hippie women embroidered colorful designs on theirs and for their men. Button-fly Levi 501s were marketed even on the US East Coast.
• In 1970 Elio Fiorucci showed "designer jeans" in Milan. In 1978 the first "designer jeans" came onto the US market, marketed with the name of Gloria Vanderbilt. Seasonal novelty variations in jeans were marketed as "design statements". Jeans were being worn by Europeans who were not even radical students. In the Soviet bloc, young American tourists exchanged their jeans for valuable goods.
• In the 1980s, tight stone-washed and acid-washed jeans were very fashionable.
• In the early 1990s, very baggy jeans were in fashion, due in part to the hip hop and urban culture.
• Now in the 2000s pants are much less baggy and the stone-washed and acid washed styles from the 1980s are returning, though with some differences. The lengths are longer to keep from bunching up at the feet, and the stressed fabric patterns are "down the middle" to trick the eye into seeing a slimmer body.

Denim pants are sold in many different styles: bootcut, relaxed, skinny, straight, baggy, flare, cuffed, cropped, pegged, etc.

Denim jackets (or jean jackets), originally worn by cowboys as an alternative to a cotton duck "chore coat", have also gained fashion status since the 1950s. Many pop-culture icons are closely associated with the denim jacket, including:

• James Dean
• Deborah Gibson
• George Michael

Adapted from the Wikipedia article "Denim and modern culture", under the G.N U Free Docmentation License. Please also see http://en.wikipedia.org/wiki