Balance public media coverage of politics: Encyclopedia - Balance public media coverage of politics

Balance (public media coverage of politics)

Balance is sometimes used in reference to political content in the mass media. This usage began in Britain in the early part of the 20th century when the conservative Tories were unpopular and receiving little coverage through the BBC. In order to provide an intellectual rationalization for an increased level of Conservative content, John Reith, the BBC's founder, promoted a concept called balance.

See also

• (Propaganda)

Adapted from the Wikipedia article "Balance public media coverage of politics", under the G.N U Free Docmentation License. Please also see http://en.wikipedia.org/wiki